Do Gyms Really Profit from the Multisport Card?
Do Gyms Really Profit from the Multisport Card?
Blog Article
If you've ever swiped a Multisport Card at your local gym and wondered, “How much does the gym actually earn from my visit?” — you’re not alone. The Multisport program is widely used, but the financial details behind it are often unclear.
In this article, we break down exactly how gyms benefit (or don’t) from participating in the Multisport system, including how much they earn, what they risk, and how they can make the most of it.
What Is the Multisport Card?
The Multisport Card is a corporate benefit offered to employees in Poland, allowing them access to a variety of fitness and wellness facilities across the country. It’s a popular perk—one card can be used at gyms, swimming pools, yoga studios, and more.
For users, it’s simple: swipe your card and work out. But for gym owners, each swipe comes with a specific payment model and financial implications.
Why Gyms Join the Program
Gyms sign up for the Multisport network mainly for increased visibility and foot traffic. Being listed makes them discoverable to thousands of cardholders, some of whom might never have visited otherwise.
While this exposure is valuable, it often comes at the cost of lower earnings per visit compared to regular-paying members.
How Payments Are Structured
When a Multisport user checks in, the gym receives a payment—generally between 5 and 10 PLN. This is significantly less than the price of a typical gym session or membership.
These rates are individually negotiated with Benefit Systems, the company behind Multisport. Larger or more in-demand gyms may negotiate better deals, while smaller gyms might accept lower terms just to stay competitive.
For a deeper look into the financial impact on gyms, see this comprehensive report on karta multisport ile zarabia siłownia.
The Cost of Each Visit for Gyms
Every gym visitor costs money—even Multisport users. Facilities must cover operational expenses like electricity, water, staffing, and cleaning. Plus, more visitors lead to faster wear and tear on equipment.
Example: Monthly Multisport Revenue vs. Regular Memberships
Let’s say a gym gets 1,200 Multisport check-ins in a month at 7 PLN each. That’s 8,400 PLN in revenue. Now compare that to 100 members paying 100 PLN/month, which equals 10,000 PLN—with fewer visitors and less resource strain.
Can Gyms Monetize These Users Further?
Sometimes. Some gyms offer extras like paid workshops, merchandise, or advanced classes not covered by the Multisport package. However, these upsell opportunities tend to be limited compared to what regular members are offered.
What About Negotiating Better Terms?
Gyms can negotiate—but success depends on their size and appeal. Smaller gyms may struggle to improve their rates. That’s why many turn to resources like karta multisport ile zarabia siłownia to understand market trends and negotiation strategies.
Is Multisport Always Worth It?
It depends. For some gyms, the traffic boost outweighs the financial strain. For others, the low payouts and equipment pressure aren’t sustainable. The key is to treat Multisport as a supplement—not a core revenue source.
Conclusion
While the Multisport Card delivers fantastic value for users, for gyms it’s a mixed bag. The increased visibility and traffic are tempting, but they come with lower profit margins and higher operating costs. Each gym must weigh the pros and cons carefully and decide whether this popular program aligns with their business goals.
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